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Perseverance by old and young!

One of the attributes that successful entrepreneurs show is that of perseverance. Knowing when to persevere when your dream seems to be changing to a nightmare; when you have regular failures; negatives and rejection, is a highly desirable attribute, attitude and characteristic in which all aspiring entrepreneurs can grow.

Consider the unlikely story of a 65 retiree who began his business with a monthly pension cheque of $105.

Here is Colonel Sanders’ story.

Colonel Harland Sanders has become a world-known figure by marketing his “finger lickin’ good ” Kentucky Fried Chicken.

The spectacled Colonel Sanders could easily be identified by his clean, crisp white suit, black string tie, and walking cane. A statue of this man can be seen as far away as on Nathan Road in Kowloon, Hong Kong, for one place.

One of the most amazing aspects of his life is the fact that when he reached the age of sixty-five, after running a restaurant for several years, Harland Sanders found himself penniless. He retired and received his first social security check which was for one hundred and five dollars. And that was just the beginning of his international fame and financial success story…

Col. Sanders was a fellow who really loved to share his fried chicken recipe. He had a lot of positive influence from those who tasted the chicken. Now, the Colonel was retired and up in age and while most people believed in the sanctimony of retirement, the Colonel opted to sell the world on his cool new chicken recipe. With little in terms of means at his disposal, Colonel Sanders traveled door to door to houses and restaurants all over his local area. He wanted to partner with someone to help promote his chicken recipe. Needless to say, he was met with little enthusiasm.

He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “no’s before he heard his first “yes”.   Yes, you read right!  He was turned down one-thousand and nine times before his chicken was accepted once!

Colonel in front of his first KFC store. The deal was that for each piece of chicken the restaurant sold, Sanders would receive a nickel. The restaurant would receive packets of Colonel’s secret herbs and spices in order to avoid them knowing the recipe. By 1964, Colonel Sanders had 600 franchises selling his trademark chicken. At this time, he sold his company for $2 million dollars but remained as a spokesperson. In 1976, the Colonel was ranked as the world’s second most recognizable celebrity.

It’s amazing how the man started at the age of 65, when most retire, and built a global empire out of fried chicken.

Here’s to the young (and not so young) dreamers who persevere until their impossible dream……..becomes a reality.

Building strong business, led by resilient entrepreneurs.

 

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