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Starting a business out of a hobby/passion

Over the past 2 emails, I shared some nuggets from the $100 start up. The big idea is to find the convergence between what you love or are passionate about, and  what others think about.

Not all hobbies, interests and passions can be linked to problems that people have. Yet it is possible with the right passion, right “pain” to have a convergence that could become a profitable business.

As Chris Guillebeau shares in his book, “Get paid to do what you love by making sure it connects to what people want”

Here is an outline on starting an instant consulting business

Follow these 2 basic rules:

  1. Pick something specific as opposed to something general. Don’t just be a coach, but be specific, “I am an executive coach available exclusively over weekends”
  2. No-one values a R100 an hour consultant, so don’t under-price your service.

Here is a template for you to consider:-

I will help clients……………………………… After hiring me they will receive ………………..(One benefit + secondary benefit)

I will charge R……………per hour, or a flat rate of R…………………per service. This rate is fair to the client and me.

My basic website will contain these elements:

  • The core benefits that I provide for clients and what qualifies me to provide it.
  • At least 2 stories of how others have been helped by the service. (Consider doing the work for free to get 2 stories)
  • Pricing details (always be up front about fees; don’t expect clients to call to clarify)
  • How to hire me immediately (This should be very easy)

I will find clients through (Google; word of mouth; community newspaper etc.)

I will have my first client on or before……………………..(short deadline)

Zig Ziglar says “You don’t have to be great to start, but you have to start to be great”

I trust these few nuggets may encourage some of you to begin your entrepreneurial journey.

Building strong businesses and resilient entrepreneurs.

 

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