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What are you focusing on?

Focus on what you have when starting a business.

I have asked many people what the difficulties or challenges are when facing a new start-up. It’s interesting to note their answers. Many of them appeared to focus on what they didn’t have or what they couldn’t do. For example, ‘I don’t have the capital to start’; or ‘That business is dependent on who you know.’

While there is some truth in these answers, their focus suggests that they have forgotten that there are solutions and answers within their grasp.

Here are some questions to consider that will help you to focus on what you can do.


What do you have?

In one of his last presentations Steve Jobs said, It’s the intersection of technology and liberal arts that makes our hearts sing, and American self-help advocate, Dr Wayne W. Dyer cautioned, Don’t die with the music still in you. Jobs passed away with a heart full of song, having made the world a better place because of it. Do an audit of what you have and of what makes your heart sing … and then leverage these strengths to supply solutions.


Who do you know?

Do you know any entrepreneurs? No, not only international entrepreneurs like Richard Branson, but even the owner of a local business. By intentionally meeting and getting to know a local entrepreneur, you increase your touch with the reality of business and your access to great advice.


What information is available?

You will be the same person five years from now, except for the people you meet and the books you read.  Charlie Tremendous Jones

We all want to grow and progress. One way to do this is to read purposefully, deeply, and to apply what you read, where possible, to your situation. There are many sources of free information. Consider your library for books or magazines; access the internet where a vast pool of information lies waiting for you. Many organisations in the enterprise development space could also give appropriate direction, information and support.

What opportunities exist around you?

It has been said that everyone will be exposed during their lifetime to at least two opportunities to generate considerable wealth. Sadly, most people walk right past them. Why? Because they haven’t developed curiosity or an ‘opportunity-seeking’ mind-set.

The Kreepy Krauly was invented by Ferdinand Chauvier, a hydraulics engineer who came to South Africa from the Belgian Congo in 1951. He quickly realised that there was a huge market for taking the hassle out of cleaning swimming pools, so he set about inventing a machine to do the job automatically, powered efficiently by the ordinary operation of the pool’s filter. What was a ‘problem’ for others, became an opportunity for Chauvier.

Where can you start?

The world is full of incredible ideas that never go anywhere because they lack someone full of passion to implement them. What idea do you have that you can couple with determination, passion and hard work to translate into action? It doesn’t have to be the next Tesla motor car; it just needs to solve the problems of a core group of people.

My son, a travel photographer who supplies superb content for Expedia, didn’t start there. He began by putting his images into an image bank, and he did so for years, deriving a small but steady income in this way. Only later, Expedia saw his images and contacted him directly. So a ‘small beginning’ led to a great opportunity.

How about you? Are you focusing on what you can do, or on what you can’t? The difference can be life changing!



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