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Entrepreneurship Programme


The CFE/RI primary intent is to be the most innovative youth entrepreneurship accelerator in the Western Cape and specialises in shifting the minds of young people and graduates to embrace venture creation. To this extent an innovative, practical and holistic 360°GrowthWheel®development approach have been adopted. The 360°GrowthWheel includes practical based learning consisting of 360° screening tools, bespoke frameworks, decision sheets, worksheets, and action plans.

GrowthWheel™ is a hands-on, action-oriented program designed to help entrepreneurs at all stages realize their company’s growth potential.

CFE/RI therefore favours a Holistic developmental approach to SMME development. This approach supports the development of the both the “Jockey” and the “horse” to ensure that SMME’s are able to purposefully migrate from 2nd economy to the 1st economy.

CHOOSE a Milestone/Module that will assist you to start, launch or grow your business:

Aimed at Unemployed, School Leavers, Graduates, Budding Entrepreneurs, New Start-ups and Existing SMME’s.

#1. Business Concept and Product Design

(Meeting and Creating a demand )

#2 Market Development

(Building lasting customer relations)

#3 Management Development

(Building strong organization, teams and partnerships)

#4 Profitable Operations

( How to improve efficiency, productivity and make money)

#5 Business Plan Writing


Business coaching is a process used to take a business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Fitting the business vision in with the business owner’s personal goals is a step that is often missed by most business coaches, who often only focus on the business goals. In so doing, they are omitting the goals of the business owner altogether. The CFE/RI believe in building a healthy “horse” or business model, steered by a “jockey” or resilient entrepreneur.


The CFE/RI also provides support to its beneficiaries in the following ways:-

Links to market opportunities

Links to financing options

Infrastructural support-Like Access to the internet; use of the innovation meeting and board rooms and use of the mini factories where beneficiaries align with the vertical focus.

Our 360°GrowthWheel® experience

Our 360°GrowthWheel® experience assist the entrepreneur to deal with the following 4 challenges:

All businesses, from pre-venture start-ups to established enterprises, must address four key challenges. They need:  an attractive business concept, lasting customer relations, profitable operations, and a strong organization. The CfE integrates the core elements of GrowthWheel™ Framework into its learning.

Programme Content Detail- Who is the same for all the programs

Aimed at Unemployed, School Leavers, Graduates, Budding Entrepreneurs, New Start-ups and Existing SMME’s.

Modules/Milestones Module Description Focus areas/Subjects
#1. Creating an Attractive Business Concept

(How Meeting and Creating a demand )

Getting the right business idea and designing the right product portfolio. Selling it to the right customer segments using the right revenue model and doing so while maintaining a strong market position. 1.Business Idea

2.Product Portfolio

3.Customer Portfolio

4.Revenue Model

5.Market Position

#2 Building lasting customer relations ( Market Development) Network to get the right introductions. Choosing the right way to do marketing and organizing an effective sales process. Getting in the media and on the customer’s agenda by handling communication and PR. Living the values that shape the branding of the products and company. 1.Networking


3.Sales & Service

4.Communications & PR


#3 Building a strong organization (Management Development)


Finding the right ownership and board, recruit and develop the right employees. Outsourcing tasks through partnerships with suppliers and contractors and mapping core business processes. Having the legal

framework in place for working together.

1.Ownership & Board



4.Business Processes

5.Legal Issues

#4 Building Sustainable Profitable Operations

( How to improve efficiency, productivity and make money)

Making sure the right financial practices are in place and ensuring that there is enough funding for profitable investments to be made. Setting up the right production and delivery system to secure profitability, IT-systems to make operations profitable and facilities that makes the operations effective. 1.Financials


3.Production and Deliveries

4.IT Systems


#5 Business Plan Writing To introducing participants to the various components of a business plan and the level and extent of the information that should be included in each component. How to write compelling executive summary,  business description, Marketing Strategy,  Operations  Strategy , Management Plan and Financial Plan.


1.Business Model Canvas & Executive Summary

2.Company Overview & Business Profile

3.Marketing Plan

4.Operations Plan

5. Financial Plan

6. Putting it all together